Tree of C’s Content Formula
Getting yourself rooted and grounded so your brand & or business can grow…
Your message is key to helping you develop your concept as a brand or business.
Why? because it is your foundation that everything else is built on. It will help you to focus on the most important things you need to consistently be sharing or crating content on. Make sure you stay 10 toes down to the ground with the like minded people in your community and give you a reference point to come back to.
Why is a reference important? Without it, you begin to overwhelm yourself with overthinking about what will work or what will not! Overthinking is KRYPTONITE for a creative because it keeps you from taking action.
Ever seen someone with beautiful lipstick or shadow on but their foundation is peeling/sliding off? Yup. It’s unattractive & distracting. That’s what happen’s when you create apart from your message. It doesn’t attract the right people, doesn’t make a real impact and it doesn’t last long in the minds of people watching.
Remember this, if it doesn’t make sense, it won’t make dollars…
Case Study
Your assignment:
Post the final draft of your concept & the 3 types of content you want to try creating (based on your brand/business) for feedback & development inside the Case Study category in the forum! Remember to outline the post in the format you see to the right with the type of content you’re choosing for each piece. Video, audio recording, or photo story. If you need help or have ?’s ask!
Example Message:
”Modeling the magic of beauty, self awareness & consciousness.”
Example Concept:
Magic manifested from the Inside Out
Example Context: Women who love to learn about enhancing their natural beauty & self awareness, have problems with confidence and want a role model, those wanting to embrace emotional intelligence & etc.
Content:
Video on building self awareness as you recover from low self esteem, podcast collaboration with an emotional wellness expert, photo shoot to model the different stages of healing you transition through, live video to document BTS of the shoot.
